Choosing a brochure design company will help you in many ways. You can use a brochure to explain dental procedures. You can use it to educate potential clients and to encourage them to make an appointment. There are also numerous design options available, so it’s important to know what you want from your brochure. Read on to learn more about the advantages of a brochure design company. Here are five reasons why you should hire one of the brochure design companies in Dubai.
Colors
When choosing the colors for your brochure, you should consider your target audience and sub-group. Choosing the right colors can impact the effect of your brochure and the overall effectiveness of the message you are trying to convey. Some colors may soothe your audience, while others may irritate and infuriate them. Choose colors that reflect your company’s overall mood and target audience. The following are some suggestions to consider when choosing colors for your brochure.
Make sure the images are of high quality. Using blurry images is a big no-no today. High-quality images are widely available on the Internet. Your brochure design should not look like a stock photo. Also, avoid using corporate images that are one person in the foreground. While a business can afford to use a professional model of its product or service, a stock photo will negatively impact your brand image.
Fonts
When selecting the right fonts for your brochure designs, consider the look and feel of your finished brochure. A stylish sans serif font like Helvetica is a good choice for brochures and business cards, but you might want to consider something more modern and classic for more important documents. If your brochures will be used to promote a product or service, the Didot font style might be the best option. This typeface is ideal for brochures, since it comes in both bold and regular styles.
While collages might have been a fun way to display artwork as a child, they aren’t always the most legible. To ensure legibility, stick to font sizes of 12 or higher. Also, keep in mind that the text in the body of the brochure should not be smaller than the font size. For this reason, use a bold, contrasting font for headlines and captions. Ensure that the font size is consistent for all parts of the brochure, as large fonts are easier to read.
Layout
There are many tips to choose the perfect brochure layout for your business. The first thing to keep in mind is to make the design easy to read. Your brochure should not look too busy or cluttered. This is because your brochure design should be fresh and clean. You can use two or three different fonts for the content, but the colours you choose should match the vibe of your business. Make sure to get a copy of your brochure in print, so you can evaluate how well it works with the content.
After deciding on the size of your brochure, you need to determine how much content should be on it. Most people prefer standard letter-sized brochures, but you may want to experiment with tri-fold or Z-fold layouts to see what works best for your business. Keep in mind that most printers cannot print the entire page – if you want to get a full-bleed design, it’s best to use a design that extends to the edge of the paper.
Call-to-Action
When creating a marketing piece, call-to-action elements are key to a successful campaign. These should be designed to be easy to execute and eliminate roadblocks. Incorporate social sharing buttons or a “share” button to increase social proof. Make the call to action elements stand out on the page and be the first thing the eye will see. If they are not, then it’s not working! Here are some tips to create a compelling call-to-action for your brochure:
Create a clear benefit for the call-to-action. Use actionable text that’s short but compelling. Convince the reader to act immediately by giving them an incentive. If the action isn’t immediate or requires immediate action, don’t forget to include phone numbers, testimonials, and turnaround times. This will give you a clearer picture of your company’s potential customer base. A professional call-to-action design company can help you with the whole process.
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